Are you utilising social media to promote your real estate brand? If not, why not?
The reality is the majority of real estate engagement has moved online. What was once an industry of cold calling is now an industry that relies extremely heavily on social media. And if you know your content and use it well, you can achieve great results for your real estate brand.
Optimising your presence across social is an opportunity to stay in touch, get repeat business and referrals, and reach your clients on a more intimate level.
You just need to make sure you're doing it the right way. Below, you can find our handy tips and hints for getting the most out of your social channels.
1. Client Testimonials
This is the best way to build trust with potential clients. It's not about posting an entire testimonial, but picking a line or two that stands out. From here, you can link to a full post and page of testimonials on your website.
Create a graphic with it if you can, maybe with a photo behind it. Text is easy to gloss over, so the more stylised the better.
Posting the anniversary of a client's past home closing is a personal way of making a client feel like they are important to you.
Get a picture of the client in front of their home and focus your words on the people and the memories made in their new home. You might get a share from them, putting your name in front of their friends, and other potential clients.
3. Community Events
A big part of being a good real estate agent is knowing what is going on in your local community. Attending and then sharing info about community events boosts your persona as a local expert.
Either post live from the event and encourage people to come and find you, or share highlights post-event with photos to support.
4. Use the Right #Hashtags
Using the right hashtags is a great way for homeowners and buyers to find you, and vice versa.
Just make sure you research the correct ones, and don’t just use hashtags for the sake of it.
Do some keyword research and choose hashtags that are more relevant to your real estate brand and targeted location.
5. New Listings
Get people excited about your new listing by sharing some key details about the house, and your personal take on it.
Make sure you include an exterior shot, a few of the best interior shots and important details like number of beds and baths, with a link to your website.
6. Fun Facts
Don't forget to break up the real estate talk now and again. Fun facts about your local areas, with relevant, good quality photos are one way of doing this.The odd post like this adds a bit of variety to your feed and allows you to show a bit of personality.
Social media is a fantastic way for real estate agents to grow their personal brand and attract new clients. With many real estate agents, throughout the country, now realising the power of social media, it’s important you do too - or get left behind.
For those with an active Premium Profile, you can include links to your Facebook, Instagram and LinkedIn now. If you are on a Basic Profile, accessing this amazing tool is easy. Simply, upgrade to a Premium Profile for only $19.95 per month (incl GST) today.